Mills & Boon, the world's largest publisher of romantic fiction, and Britain's Transita are among the publishers offering books for readers no longer interested in tales of young love, reported the Sunday Telegraph.
Transita has produced 14 books in six months for older women readers.
"Women in their mid-40s and early 50s have now become the target audience," said Jenny Haddon, the president of the Romantic Novelists' Association. "Not only do they have the time to read books they also have the necessary disposable income."
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