"We faced a fast-growing overcapacity due to declining sales," said Aneta Lazarevic, a spokeswoman for Altadis, which made the cigarette. "Just like all categories of food products, people seem to want a sweeter taste."
Closure of the factory in the northern industrial city of Lille will result in a loss of 447 jobs, the International Herald Tribune reported. The Gauloise cigarettes will now be made in a factory in Spain, but for the French it is the end of an era.
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