HALIFAX, Nova Scotia, March 22 (UPI) -- Nova Scotia tourism officials are using a 1830s Gaelic tune as part of an ad campaign to be aired in the province of Ontario and the United States.
The song, the author of which is unknown, is about Scottish immigrants going to Nova Scotia. It ends that if the singer had a boat, "My children wouldn't be eating gruel/And I wouldn't be oppressed by this miserable land," the Canadian Broadcasting Corp. reported Tuesday.
"It's kind of a desperate song; in some ways it's a lament. It talks about the pain they felt leaving Scotland and coming to start in a new place," said singer Mary Jane Lamond, who performed the song for the TV ad. "It does seem ironic, but it is appropriate because it is a song composed in Nova Scotia."
Tourism officials said they did extensive focus-group testing before choosing the song they hope will help lure tourists to Nova Scotia.