Christians have WWJD bracelets and T-shirts stating "Jesus is my Homeboy." Now, Larry Broome, with some creative input from his 14-year-old son Will, has created KewlJu, a line of T-shirts and jewelry marketed online to young Jews, the Orlando Sentinel says.
Broome calls it "21st-century Jewish gear." The product line includes black T-shirts and red tank tops that say "Hot 4 Hebrew" and "KewlJu" -- a hip version of "cool Jew."
The Broomes have sold about 200 shirts at $15 to $28 each and 1,000 Lance Armstrong-inspired blue bracelets, at $3 each, that say "Chosen."