The ad features the multi-tatooed, 6-foot-8 Rodman sitting naked in profile stating: "Think Ink, Not Mink."
Rodman, nicknamed the "Worm," is the first man to pose nude for a PETA anti-fur ad.
The provocative Rodman ad was introduced Monday at New York Fashion Week.
Rodman said he supports the sentiment of the ad: "Be comfortable in your own skin and let animals keep theirs."
He said he heard about PETA through a program that donates castoff fur coats to people in homeless shelters. Rodman said he only wears fake fur.
Notable deaths of 2014 [PHOTOS]