Advertisement

Snapple sorry for stinky Staten Island jab

Subscribe | UPI Odd Newsletter

NEW YORK, Dec. 29 (UPI) -- New York City's marketing partner Snapple has apologized for suggesting on its Web site Staten Island is smelly, the New York Daily News said Wednesday.

As part of Snapple's "Real Facts Game," a fill-in-the-blank question asked, "The most recognized smell in the world is ..." followed by the answer "No, it's not Staten Island. It's coffee."

Advertisement

As a marketing partner with the city, the juice giant is contracted to lend its brand and advertising dollars to boost New York's image around the globe. When contacted by the newspaper, embarrassed Snapple officials quickly apologized and removed the jab.

As part of the deal, the city granted Snapple exclusive rights to sell its drinks in city buildings and schools, and in exchange, Snapple agreed to pay the city $166 million over five years, of which $60 million is supposed to be in upbeat advertising aimed mostly at tourists.

Latest Headlines