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Indian call centers studying U.S. culture

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MUMBAI, Aug. 2 (UPI) -- Indian call centers that handle questions from U.S. computer users seeking technical help are boosting cross-cultural training.

For example, Sutherland Global Services, a big New York firm that is one of the larger outsourcing companies in India, is now offering a three-week course in U.S. culture, the Los Angeles Times reported Monday.

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The course is one of many that recently have sprung up in India to raise the quality of service being offered by that nation's 150,000 call center workers.

Students are taught about U.S. attitudes, nomenclature, cultural values and hot-button issues.

They also are coached with pronunciations that will speed communications with their customers.

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