"It's the hot thing to have," said Curtis Jackson.
The Milwaukee Journal-Sentinel reported Monday Jackson joined dozens of other men in a long line at 8 a.m. Saturday outside the Finish Line at Mayfair Mall in Wauwatosa, Wis., to buy a pair of large pink women's shoes.
Lady Foot Locker store clerk Frank Cunningham is getting tired of disappointing women who want pink for their size 11 feet.
"I have to say, 'Ma'am, we don't have your size. We sold it to a young man,'" he said.
But hip-hop style experts said pink's popularity can be traced to rapper Cam'ron, who wears signature pink jumpsuits, pink minks and sold a pink Range Rover on eBay for $160,000 last month.