BestLife, a magazine from Rodale Inc. debuting nationwide May 11, seeks grown-up U.S. men not just interested in sex, but happy to parent the consequences.
Rodale, which already publishes the successful Men's Health, is banking that aging baby boomers with a lot more money in their pockets than the youth male market that advertisers so value, will want to read a magazine that addresses male emotional health.
BestLife's cover uses Peter Gallagher -- a baby boomer star of Fox's "The O.C.," a television drama geared for a young audience, the New York Times reports.
The first issue also discusses black-marlin fishing in Madagascar and "8 Essential Age Erasers."
WOMEN 5 PERCENT OF HIGH EARNERS
Women in business are stronger than ever, but the glass ceiling may not have moved much, CNN/Money reports.
The federal government's Current Population Survey shows women account for 50 percent of managerial and specialty positions in the United States.
However, women make up only 16 percent of corporate officers at Fortune 500 companies, 14 percent of board directors, 8 percent of those with the highest titles and 5.2 percent of the highest earners, according to the research firm Catalyst.
The Center for Women's Business Research says 46 percent of all privately held U.S. businesses are majority owned by women.
MANY KIDS TRASH LUNCH
Parents, who lovingly assemble nutritious lunches for their children, will find little comfort in the 2004 Lunchroom Monitor Survey.
The survey for Lunchables lunch combinations, conducted by KRC Research, finds mothers should trust their intuition -- 73 percent of the children are trashing their lunch -- while 69 percent of moms thought their kids were doing so at least once a week.
Forty-four percent of children favor their sandwich or main entree, but 16 percent trade for a sweet and 16 percent trade for something salty.
More than 40 percent of children say they would rather buy their lunch at school because its tastes better.
FIREFIGHTERS SCREENED FOR CANCER
Unlike other cancers, bladder cancer largely stems from environmental causes such as fire or smoking, but most firefighters don't know of their elevated risk.
A University of Miami study of 35,777 men, who became Florida firefighters between 1972 and 1999, found those hired between 1972 and 1976 were 50 percent more likely to die of bladder cancer than the average citizen.
"There hasn't been any easy way to do the screening for bladder cancer until now," Dr. Robert M. Schlesinger, who conducted bladder cancer screening for firefighters in Troy, N.Y., tells the Albany Times Union.
The Troy Fire Department is the first professional firefighter department in the nation to use the new screening method for bladder cancer.
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