DaimlerChrysler has shot a new ending for a TV ad that offended some people with a not-so-subtle joke about sex.
The new ending for the commercial for the Chrysler Concorde sedan removes a reference to the location where a mother tells a young girl her baby sister was conceived.
"I was OK with it," said Chrysler spokesman Ed Saenz. But the struggling automaker decided not to risk public ire by continuing to run the ad, though Concorde sales have increased in regions of the Northeast and Midwest where the commercial aired.
In the ad, a mother and daughter are driving in a Concorde when the girl asks how she got her name, Savannah.
The mother tells her it was where she was conceived.
The daughter then asks about her little sister in a car seat in back. The camera focuses on the Concorde name on the dashboard and the girl utters an anguished moan.
The alternate ending refers to Concord, Mass., the historic New England town where the minutemen stopped the British in April 1775.
"We were getting letters and phone calls," spokesman Bryan Zvibleman told the Detroit News. "Some people loved it, some people hated it and we wanted to give dealer's a choice of which commercial to run."
AND NONE TOO SOON
The now infamous singing bellybuttons from the Levi's Superlow jeans TV commercials made their final curtain call Monday night during the WB/Teen People "What's Next" special.
Instead of belting out lyrics from Diana Ross's classic hit "I'm Coming Out" (performed in the spot by "Soprano's" star Jamie-Lynn Sigler), the one-time only farewell ad, titled "Bye Bye Belly Button," has been edited with new copy hinting at a future campaign focusing on the next generation of Levi's(R) Superlow jeans -- Superlow stretch.
The Levi's "Belly Button" spot debuted last June.
REASONS TO CELEBRATE TODAY:
TUESDAY: Happy Tuesday! Go celebrate that.
(Thanks to Chase's 2001 Calendar of Events)
BY THE WAY...
He attempted to give his country "socialism with a human face." Who?
Alexander Dubcek, born on this date in 1921. As first secretary of the Czechoslovak Communist Party during the "Prague Spring" of 1968, he moved to achieve democratization and loosen the dominant influence of the Soviet Union. As a result, Czechoslovakia was invaded by Warsaw Pact troops on Aug. 21, 1968.