NASCAR CEO Brian France and Nick Keller at All-Star Race in Concord, North Carolina

Beyond Sport founder Nick Keller, left, admires a racing helmet he received from NASCAR chairman and CEO Brian France before the NASCAR Sprint Cup All-Star Race at the Charlotte Motor Speedway in Concord, North Carolina on May 19, 2012. NASCAR announced it has joined Beyond Sport, a global organization using sport to create positive social change. UPI/Nell Redmond.