The EKOS report, released by Canada's Media Action group, said focus group participants in Montreal, Ottawa, Toronto and Vancouver between the ages of 14 and 24 said that there was disproportionate media attention paid to women as sex objects.

"This research reminds us that despite the enormous gains women have made in recent decades, many media practices continue to reinforce limiting and destructive stereotypes," Media Action Director Shari Graydon said in a release.