Joe Martino, operating partner with Stevens Point Brewery, said the beverage company was contacted by the American Association for Nude Recreation shortly after its latest seasonal creation was announced, the Milwaukee Journal-Sentinel reported Tuesday.

"Our members have bombarded us with messages" about Nude Beach Summer Wheat, said Carolyn Hawkins, a spokeswoman for the nudist group.

The association struck a deal with the brewery that will ensure 25 cases of the beer are on hand at the American Association for Nude Recreation's annual convention, scheduled for Aug. 11-17 at Turtle Lake Resort in Union City, Mich.

Hawkins said the brewery will find itself rewarded with newfound fame among nudists, a group she predicted would help give sales of the beer a significant boost.