Mega fish-farming giant Gustav Witzoe said it believes putting millions into making salmon dogs is a wise investment because the food will please parents by giving children a healthy meal, Aftenposten reported.

The push for salmon dogs may have come at a good time, due to the falling cost of export salmon, the state central statistics bureau said.

In the past, the company has made salmon balls and salmon burgers that taste like fish, but the dogs reportedly will go a different route.

Witzoe said the new dogs will look and taste just like a traditional hot dogs in an effort to appeal to kids.