Best known for his roles in the "Star Wars" prequels, "Moulin Rouge," "Trainspotting" and "Black Hawk Down," McGregor also took time out between film projects to embark a 20,000-mile motorcycle trip for the documentaries "Long Way Round" and "Long Way Down," which revealed his adventurous real-life personality, the fragrance company noted.

The actor has signed on to do worldwide television and print ads for the new fragrance line.

"Ewan McGregor is a natural choice to represent Davidoff's new male fragrance. Not only is he one of the most talented actors of his generation, but he also has a charisma and an authenticity that will be very important for the new Davidoff Adventure fragrance," Francoise Mariez of Coty Prestige, said in a statement.