BEVERLY HILLS, Calif., Feb. 21 (UPI) -- The Academy of Motion Picture Arts and Sciences has established a branded Oscars channel on YouTube, officials said in Beverly Hills, Calif.

The Web site -- www.YouTube.com/Oscars -- will feature Academy Awards show highlights and exclusive video interviews with members from each of the academy's branches, the organization said in a statement Thursday.

Participants include composer-producer Quincy Jones and actors Alfred Molina, Sidney Poitier and John Travolta.

The 80th Academy Awards presentation is slated to take place Sunday at the Kodak Theatre in Los Angeles.