Phone service resellers ESPN Mobile, Disney Mobile and Amp'd Mobile, which catered to youth, have all gone under, USA Today reported Tuesday.

Sonopia, a company that helped smaller groups package their own cell phone service is also going under and Virgin Mobile, the second largest reseller, reported first-quarter earnings declined 75 percent in 2008, compared with a year ago.

Resellers are falling prey to common ailments, including the lack of a distinctive feature and trying to get by on low volumes, the report said.