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McDonald's takes aim at convenience stores


Published: April 13, 2008 at 7:33 PM
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CHICAGO, April 13 (UPI) -- The U.S. fast-food giant McDonald's is setting its sights on taking business away from convenience stores, a company memo reveals.

McDonald's franchise owners are being encouraged to price their large soft drinks at $1 this summer to lure customers who might otherwise get their beverages at convenience stores, the memo obtained by Crain's Chicago Business shows.

"Let's take the C-store drink out of their hands and build our transactions," Steve Plotkin said in the April 2 message to outlets in the western division he heads.

Ohio restaurant consultant Dennis Lombardi told the Chicago business newspaper, "Times are tough, and this could be a beverage war."

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