United Press International - News. Analysis. Insight.™ - 100 Years of Journalistic Excellence

Business


Mars pushes heart-healthy chocolate line
Published: Sept. 20, 2005 at 4:05 PM

HACKETTSTOWN, N.J., Sept. 20 (UPI) -- Candy maker Mars Inc. created a new division to push its CocoaVia line of chocolate snacks that retain heart-healthy flavanols removed by typical processing.

The CocoaVia line also includes cholesterol-lowering plant sterols from soybeans and is fortified with calcium and other vitamins.

"It's a first-of-its-kind product that was purposely designed to deliver heart-health benefits and real chocolate pleasure in products that are less than 150 calories per serving," said Mars Chief Science Officer Harold Schmitz.

Mars said it spent 15 years developing a patented process to retain flavanols in processed chocolate. Flavanols also are found in red wine and green tea.

Mars, which has M&M's, Dove Chocolates and Snickers under its candy banner, will push the CocoaVia line through its newly created Mars Nutrition for Health & Well-Being division.



© 2005 United Press International. All Rights Reserved.
This material may not be reproduced, redistributed, or manipulated in any form.