SUNNYVALE, Calif., May 10 (UPI) -- Yahoo!, NBC Universal Television and Telemundo will combine their U.S.-based Hispanic Internet properties to form Yahoo! Telemundo.
The newly created group will integrate Yahoo! services with Telemundo content and replace the existing sites of Yahoo! en espanol and Telemundo.com.
Under the terms of the agreement, Yahoo! and Telemundo.com will merge staff and share advertising revenue, but neither company will make any equity investment into the other.
"By combining the services Yahoo! is known and loved for with Telemundo's content, we will provide the most comprehensive experience for U.S. Hispanic consumers and extend both companies' strong position in U.S. Hispanic media," Greg Coleman, executive vice president for Yahoo! global sales, said in a news release. "Additionally, Yahoo! Telemundo will provide an unbeatable platform for advertisers to reach the largest and most engaged U.S. Hispanic community online, on-air and on the go."
