SHANGHAI, May 1 (UPI) -- GigaMedia announced Monday it had struck a partnership deal with T2CN Holding, a major Chinese online casual game company.
The arrangement is an exclusive partnership and $15 million strategic investment in T2CN that gives Singapore-based GigaMedia a foot in the door in the growing Chinese game market.
"Today Giga takes a major step forward in China," said GigaMedia Chief Executive Officer Arthur Wang. "We bring our number one FunTown MahJong and other Asian games to the 21 million registered users of T2CN in China, an important expansion of our China market reach."
Casual gaming refers to online games that are accessed by single players, often over wireless handheld devices to pass the time at home or while commuting. T2CN reported nearly 7 million users of its access portals in the past month.
Along with MahJong and FunTown, Gigamedia is in marketing partnerships with U.S. giants Coca-Cola and the National Basketball Association.
