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Harley-Davidson survey says women who ride motorcycles sexier

Dec. 29, 2013 at 5:25 PM   |   Comments

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MILWAUKEE, Dec. 29 (UPI) -- Riding a motorcycle improves a woman's feelings of overall self-worth, compared to women who don't ride, finds a U.S. survey commissioned by Harley-Davidson.

Kelton conducted the survey and interviewed 1,013 U.S. adult female riders and 1,016 U.S. adult female non-riders. The survey also found:

-- More than twice as many always feel happy: 37 percent of riders vs. 16 percent of non-riders.

-- Nearly four times as many always feel sexy: 27 percent of riders vs. 7 percent of non-riders.

-- Nearly twice as many always feel confident: 35 percent of riders vs. 18 percent of non-riders.

-- 53 percent of women who ride cite their motorcycle as a key source of happiness and 74 percent said they believe their lives improved since they started riding.

-- 51 percent of riders were content with their physical intimacy vs. 35 percent of non-riders.

"Riding a motorcycle is the ultimate form of freedom and self-expression, so it makes sense that women riders are happier in life and, in general, feel more fulfilled," Claudia Garber, director of women's outreach for Harley-Davidson, said in a statement.

The survey was conducted May 20 to May 28 and has a margin of error of 3.1 percentage points.

© 2013 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.
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