Consumers read food labels and they want more information

Dec. 1, 2013 at 12:07 AM   |   Comments

| License Photo
ITHACA, N.Y., Dec. 1 (UPI) -- Package labels are becoming the "go to" place when people have questions about food, but U.S. researchers say consumers want more information.

Harry M. Kaiser, Jura Liaukonyte, Nadia A. Streletskaya and Bradley J. Rickard of Cornell University said consumers crave more information on food labels -- especially about potentially harmful ingredients not included in the product.

"Even seemingly negative information was valued over just the label itself," Kaiser said in a statement.

The study involved 351 shoppers that found consumers were willing to pay a premium when a product label said "free of" something, but only if the package includes "negative" information on whatever the product is "free of."

For example, a food labeled "free" of a food dye would compel some consumers to buy that product. But even more people would buy the product if that same label also included information about the risks of ingesting such dyes.

In addition, the study found when consumers were provided more information about ingredients, they were more confident about their decisions and value the product more, Kaiser said.

The study was published in the journal Applied Economic Perspectives and Policy.

© 2013 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.
Recommended Stories
Most Popular
Cheesecake Factory is America's most unhealthy food franchise
Another mosquito pool in Boston tests positive for West Nile
Florida health officials warn of flesh-eating bacteria
Skin cancer is 'major public health problem,' surgeon general says
CDC: Ebola not a significant threat to United States
Trending News