Safe sex PSA uses seniors doing Kama Sutra

April 15, 2012 at 3:29 PM

NEW YORK, April 15 (UPI) -- A U.S. public health campaign used elder couples demonstrating Kama Sutra positions to remind older couples they are at risk of sexually transmitted diseases.

"Safe Sex for Seniors," a campaign created in collaboration with SaferSex4Seniors.org, an independent collective of professional sexuality educators, researchers, authors, trainers, counsellors and therapists, said they want to provide better education to ensure sexual intimacy between older adults is as safe as possible.

"The public service ad created by DDB Worldwide celebrates the sexuality of adults in mid- and older age," Melanie Davis, coordinator for SaferSex4Seniors.org, said in a statement.

"While the ad maintains a playful tone, the truth remains that shocking statistics have recently come to light showing that the rate of STDs among older Americans, including syphilis and gonorrhoea, has doubled in the last decade, and the rate of HIV infection is also increasing amongst seniors at a more rapid rate than that of the general population."

For example, 2005 to 2009, the number of cases of syphilis and Chlamydia in seniors in central Florida rose 71 percent and 62 percent, respectively, in the entire state, Davis said.

Research showed older U.S. adults age 55 and older demographic have the highest growth rate of sexually transmitted diseases, Davis added.

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