SAN FRANCISCO, Jan. 12 (UPI) -- Alcohol leads to the release of endorphins in certain areas of the brain that produce feelings of pleasure and reward, U.S. researchers suggest.
Lead author Jennifer Mitchell, clinical project director at the Gallo Center and an adjunct assistant professor of neurology at University of California, San Francisco, said the finding is the first time that endorphin release in response to alcohol consumption has been directly observed in humans.