facebook
twitter
rss
account
search
search
 

Radio makes people happy, TV, Internet don't

June 30, 2011 at 12:02 AM   |   Comments

| License Photo
LONDON, June 29 (UPI) -- The Radio Advertising Bureau in Britain determined radio listeners have higher levels of happiness and energy than consumers of other media, researchers say.

Sparkler Research, on behalf of the Radio Advertising Bureau, surveyed 1,000 consumers in Britain via their smart phones, asking which media, if any, they were consuming and to rate their mood.

Those taking in any media -- TV, radio or the Internet -- were happier and had more energy than those consuming no media at all, and radio helped raise happiness and perceived energy, Radio Today reported.

A separate investigation used EEG brain scan techniques on six volunteers and showed that radio stimulates positive engagement levels within the brain. Brain activity was monitored while the participants were exposed to audio clips of editorial content, advertisements and silence.

The scans showed those levels were higher by 30 percent when advertising messages were preceded by editorial content, compared with when they were played as a stand-alone ad break, the researchers say.

© 2011 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.
Most Popular
1
Want a soda? Take a 5-mile walk to burn the calories Want a soda? Take a 5-mile walk to burn the calories
2
Paralyzed man walks after cell transplant Paralyzed man walks after cell transplant
3
Morning exercise helps calm ADHD symptoms in children Morning exercise helps calm ADHD symptoms in children
4
Thousands of U.S. children are improperly medicated each year Thousands of U.S. children are improperly medicated each year
5
Yoga guru BKS Iyengar dies at 95 Yoga guru BKS Iyengar dies at 95
Trending News
Around the Web
x
Feedback