The survey, commissioned by Miami condom manufacturer Grove Medical LLC, indicates 70 percent of U.S. adults say they think of love when they think of passion, while 67 percent say they think of romance, 55 percent say they think of sex and 43 percent say they think of commitment.
Forty-eight percent say everyday gestures of affection such as listening more intently spur passion, 48 percent say planning regular dates and 37 percent say turning off the television can be a turn-on. Forty percent of women say they wear racy lingerie to add heat to the passion in their partner, while men use candy and flowers.
"One way to protect the passion and stay safe is to incorporate the process of using a condom into 'the moment,'" Beau Thompson, founder of Grove Medical, said in a statement.
Thompson recommends transforming condom application from "an awkward time in a couple's passionate experience" into "a turn-on" through a partner approach.
The survey of 1,000 U.S. men and women was conducted by Kelton Research in April. No further survey details were provided.