Some need many attempts to quit smoking

MILWAUKEE, June 9 (UPI) -- Multiple strategies and multiple attempts may be necessary for young adults to quit smoking, despite efforts to quit after college, U.S. researchers said.

Joyce M. Wolburg at Marquette University suggests an extended trial and error period is necessary, since most college students who smoke began smoking in high school.

Despite efforts to prevent teens from smoking, some teens ignore the risks and become smokers. But by the time they are college students smokers, many want to quit but need strategies that get results, Wolburg said.

Programs that incorporate the real stories and experiences of those who failed early on but didn't give up, offer hope to a group of people who may be among the best candidates for quitting.

The findings were published in the Journal of Consumer Affairs.