facebook
twitter
rss
account
search
search
 

Red makes men feel more amorous with women

Jan. 26, 2009 at 2:00 AM   |   Comments

1 of 2
| License Photo
ROCHESTER, N.Y., Jan. 26 (UPI) -- When wearing red, a woman may be more likely to score an invitation to the prom or be treated to an expensive outing, U.S. researchers said.

Two University of Rochester psychologists demonstrate that the color red makes men feel more amorous toward women -- yet men are unaware of the role the color plays in their attraction.

Andrew Elliot, professor of psychology, and Daniela Niesta, post-doctoral researcher said it may be no accident that red hearts are associated with Valentine's Day.

To quantify the red effect, the study looked at men's responses to photographs of women under a variety of color presentations. In one experiment, test subjects looked at a woman's photo framed by a border of either red or white and answered a series of questions, such as: "How pretty do you think this person is?" Other experiments contrasted red with gray, green or blue.

The study, published in the Journal of Personality and Social Psychology, found under all conditions, the women shown framed by or wearing red were rated significantly more attractive and sexually desirable by men than the exact same women shown with other colors.

© 2009 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.
Most Popular
1
Childhood depression may be lessened with music therapy, study finds Childhood depression may be lessened with music therapy, study finds
2
31,000 pounds of gluten-free chicken products recalled 31,000 pounds of gluten-free chicken products recalled
3
Morning exercise helps calm ADHD symptoms in children Morning exercise helps calm ADHD symptoms in children
4
Yoga guru BKS Iyengar dies at 95 Yoga guru BKS Iyengar dies at 95
5
Michelle Obama made a 'Turn Down for What' Vine inspired by turnips Michelle Obama made a 'Turn Down for What' Vine inspired by turnips
Trending News
Around the Web
x
Feedback