Subgroup of boomers are 'Generation V'

Jan. 29, 2007 at 3:45 PM

MORRISTOWN, N.J., Jan. 29 (UPI) -- A significant portion of baby boomers are willing to do almost anything -- including spending time and money -- to stay healthy, a U.S. study says.

A survey by researcher Hal Quinley of the Segmentation Group, a division of Yankelovich Inc., dubbed these fitness buffs "Generation V" because they rank mental and physical vitality ahead of wealth, professional achievement and social status.

"Generation V have reclassified what it means to be healthy. They recognize the value of vitality and as a result, are making enjoyable physical activity and mental agility a priority," Quinley said.

The survey of 1,001 Americans ages 42 to 60 found that about 38 percent of the group fit into Quinley's criteria for Generative V.

He said 96 percent of Generation V like to keep active; 93 percent say they feel confident about life; 89 percent place vitality above other personal considerations; 81 percent stay current on new health studies and consistently check on health; 78 percent say they feel they are more vital than their parents were at the same age; 70 percent say they use vitamins and minerals to stay healthy; and 55 percent use nutritional supplements.

Ninety-five percent of those who classify themselves as Generation V also say they will spend whatever amount of time they think is necessary to maintain good health, and 86 percent will spend whatever money is necessary, Quinley said.

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