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Kanye West to expand partnership with Adidas

"Kanye is a true creator," Adidas CMO Eric Liedtke lauded.
By Annie Martin Follow @littlemannie   |   June 29, 2016 at 4:48 PM
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LOS ANGELES, June 29 (UPI) -- Kanye West is expanding his partnership with retail giant Adidas.

The 39-year-old rapper and designer cemented a long-term collaboration with the sportswear company after first teaming with the brand in 2014.

Adidas announced plans for Adidas + Kanye West shoes, clothes, accessories and retail stores in a press release Wednesday. West will work with a dedicated team on the development and creation of the Yeezy-brand products.

"Kanye is a true creator who has the ability to see things others don't," Adidas CMO Eric Liedtke said. "We are excited and honored to build on this partnership, and eagerly look forward to defining the future together."

"With Adidas + Kanye West we are exploring new territories by opening up the sports world to Kanye's creativity," he added. "This is what Adidas has always been about, empowering creators to create the new."

West and Adidas first collaborated on the designer's Yeezy Boost shoes and released the Yeezy season 1 clothing line in 2015. Many questioned West's future with the company after he debuted season 2 without Adidas.

"These past two years Adidas and Yeezy have given a glimpse into our future. This partnership illustrates that anyone with a dream can dream without limitations," the designer said.

West and Adidas have yet to announce the locations and opening dates of their Adidas + Kanye West stores. The new products are also expected to be sold at some existing retail partners, such as Foot Locker.

Topics: Kanye West
© 2016 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.

Margot Robbie reveals love of 'Harry Potter' in 'embarrassing' photo

"I lied to get glasses so I could look like Harry Potter," the actress admitted.
By Annie Martin Follow @littlemannie   |   June 29, 2016 at 4:01 PM
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LOS ANGELES, June 29 (UPI) -- Margot Robbie's love of Harry Potter was captured in her "most embarrassing" photo.

The 25-year-old Australian actress revealed she's a huge fan of the series on Tuesday's episode of Jimmy Kimmel Live! after Kimmel shared a childhood photo of her reading Harry Potter and the Order of the Phoenix.

"Literally the most embarrassing photo of my whole life," Robbie said of the picture. "I actually think that was on my 13th birthday."

"I'm drinking a cup of tea. I'm in bed. I'm clearly really enjoying myself reading Harry Potter. I have braces, which I had for two years. I was really into slicking my hair back -- God knows why," she recalled.

"I am wearing glasses, which I actually didn't need. I have 20/20 vision and I lied to get glasses so I could look like Harry Potter," the star admitted. "They're not even cool ones, they're, like, ugly glasses."

Robbie will next star in The Legend of Tarzan, which is directed by Harry Potter helmer David Yates. The actress will play a strong and independent version of Tarzan's (Alexander Skarsgard) wife, Jane Porter, in the film.

"It was very important that we didn't want it to feel archaic or dated, where it's like, tough guy has to save the poor girl," Yates previously told Entertainment Tonight.

"If you enter the jungle with anybody, you want to go with Margot Robbie. She's practical, and she's smart, and she's resourceful. And she can take care of herself," the director lauded.

The Legend of Tarzan co-stars Samuel L. Jackson, Christoph Waltz and Djimon Hounsou and opens in theaters Friday. Robbie and her cast mates attended the movie's Los Angeles premiere Monday.

© 2016 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.
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