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'Sharknado' beach towels, boxer shorts and book are now for sale

"Whether it's crazy hats, jewelry or boxer shorts, Syfy fans simply can't get enough of 'Sharknado.' We listened. Now we've given them what they want," says Jeff Li, vice president of Syfy Ventures.
By Karen Butler   |   July 11, 2014 at 10:15 PM   |   Comments

NEW YORK, July 11 (UPI) --Posters, pajamas and backpacks related to the TV movie Sharknado and its upcoming sequel Sharknado 2: The Second One are now on sale in stores across the United States.

"Whether it's crazy hats, jewelry or boxer shorts, Syfy fans simply can't get enough of Sharknado. We listened. Now we've given them what they want," Jeff Li, vice president of Syfy Ventures, said in a statement. "As Sharknado consumed social media last year, now it is swallowing up the world of merchandising. This wide range of products underscores the insatiable public appetite for Sharknado."

"The Sharknado brand has become part of the worldwide vernacular," said David L. Garber, producer of Sharknado and Sharknado 2, further referring to the movies' popularity as a fun "cult phenomenon."

"It has shown to be the perfect fit for a wide range of unique merchandise while providing partners with opportunities to increase retail sales. We see Sharknado as an extension of [the film production company] The Asylum's unique brand. Working with Earthbound and Syfy, we are thrilled to have product everywhere including apparel, collectibles and other merchandise," Garber added.

Among the stores where the items can be bought are Wal-mart, Hot Topic and Spencer's.

Sharknado: The Video Game for iOS devices will soon be released and the book How to Survive a Sharknado and Other Unnatural Disasters: Fight Back When Monsters and Mother Nature Attack is now available.

Co-starring Ian Ziering and Tara Reid, Sharknado 2: The Second One is scheduled to premiere on Syfy July 30.

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