Directed by Randall Miller and starring Alan Rickman, Malin Akerman, Ashley Greene and Rupert Grint, the film will debut Sept. 5 and air through Oct. 2, prior to its theatrical release Oct. 11.
"By providing exclusive, premium content in an earlier window we can offer our customers an entertainment experience they can't find anywhere else," Alex Kaplan, vice president of marketing for DIRECTV, said in a statement Thursday. "At the same time filmmakers have a new platform with 20 million viewers to distribute their work. We're excited to work with XLrator Media to give our customers an exclusive look at 'CBGB' before it hits theaters."
"We are delighted to be working with DIRECTV and applaud them for putting forth this innovative program for top independent films," said Barry Gordon, XLrator Media's chief executive officer. "Movie-watching habits have evolved, and consumers will always drive the market. DIRECTV's exclusive program is both consumer and filmmaker friendly. 'CBGB' will have access to an enormous national platform coupled with massive marketing and promotional support, and consumers will have an opportunity to see a great movie before it hits theaters."
"This is totally punk," Miller said. "We are excited to get the movie out in the most exciting way! 20 million people getting to talk about the film and enjoy it at home. ... I have one word, 'awesome!'"