Monday through Wednesday, the morning news show, which launched more than two months ago, was averaging 74,000 adults between 25 and 54 years of age, below Fox News' "Fox and Friends" average of 229,000 and MSNBC's "Morning Joe" average of 359,000, Variety reported.
That's 26 percent below "New Day's" previous week -- and previous all-time low -- of 100,000 viewers.
On Monday, the show had 60,000 viewers for its interview with Prince Harry and on Wednesday had 216,000 viewers for its interview with Zuckerberg, Nielsen reported.
For its first 10-plus weeks, "New Day" averaged 308,000 viewers and 111,000 adults 25-54.
2014: The Year in Music [PHOTOS]