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Nickelodeon's 'Lalaloopsy' animated series to debut this spring

Feb. 13, 2013 at 6:28 AM

NEW YORK, Feb. 13 (UPI) -- U.S. cable network Nickelodeon says it plans to air an animated preschool series inspired by the Lalaloopsy toy line this spring.

MGA Entertainment, Inc. and Nickelodeon are working together to create 52, half-hour episodes of the show.

"Kids adore the Lalaloopsy line and will now be able to engage with these characters in a whole new way when we bring them to life on TV for the first time," Teri Weiss, executive vice president of production and development of Nickelodeon Preschool, said in a statement. "The Lalaloopsy world is filled with magic and surprises that will delight preschoolers while teaching important lessons about teamwork and friendship."

"Lalaloopsy is a major, growing global brand. Besides toys, Lalaloopsy has attracted over 200 blue chip licensing partners such as Activision, Scholastic, Fab, to name only a few. We are delighted to partner up with Nickelodeon, the greatest kids TV brand in the U.S. to air this outstanding series based on an award-winning brand. The series is certain to fuel the brand to new heights," said Isaac Larian, chief executive officer of MGA Entertainment.

A premiere date for "Lalaloopsy" hasn't been announced.

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