Mercedes commercial criticized as too sexy

Jan. 26, 2013 at 1:40 PM

HOLLYWOOD, Jan. 26 (UPI) -- A Mercedes-Benz commercial spotlighting model Kate Upton is too sexy, the Parents Television Council said.

The commercial features the "Sports Illustrated" swimsuit model wearing cutoff shorts and a cleavage-revealing, skin-tight tank top in slow motion as she prepares to wash the 2014 Mercedes CLA-Class. In reality, she points out that a group of young football players "missed a spot" as they wash the vehicle.

"This ad [reinforces] for millions of wives, daughters and sisters across the country that you use your sex appeal to get what you want," a spokesperson for the Parents Television Council told the Daily Mail.

Other critics have taken to Mercedes' Facebook page to voice their complaints, The Hollywood Reporter reported Thursday.

Some said the concept of the commercial, which is scheduled to air during the Super Bowl on Feb. 3, was too "tacky" and made the car look "cheap."

"With all of these comments and publicity, the ad is CLEARLY effective!" one commenter said.

Related UPI Stories
Topics: Kate Upton
Latest Headlines
Trending Stories
John Goodman shows off slim physique at 'Trumbo' screening
Bella Hadid and brother Anwar battle chronic Lyme disease, mother says
Jena Dewan shares topless photos taken by husband Channing Tatum
Celebrity airport style: What the famous wear when they travel
'Dancing With the Stars': Kim Zolciak to undergo heart surgery