The commercial features the "Sports Illustrated" swimsuit model wearing cutoff shorts and a cleavage-revealing, skin-tight tank top in slow motion as she prepares to wash the 2014 Mercedes CLA-Class. In reality, she points out that a group of young football players "missed a spot" as they wash the vehicle.
"This ad [reinforces] for millions of wives, daughters and sisters across the country that you use your sex appeal to get what you want," a spokesperson for the Parents Television Council told the Daily Mail.
Other critics have taken to Mercedes' Facebook page to voice their complaints, The Hollywood Reporter reported Thursday.
Some said the concept of the commercial, which is scheduled to air during the Super Bowl on Feb. 3, was too "tacky" and made the car look "cheap."
"With all of these comments and publicity, the ad is CLEARLY effective!" one commenter said.