Wilson was hired for the weeklong gig after fans voted for him online. He beat out fellow finalists Clint Brink and Nick Denbeigh for the honor.
His first appearance as an official model on the show will be Oct. 15.
"The viewers have spoken, and Rob Wilson of Boston has been named as the winner of 'The Price is Right's' first-ever male model search," CBS said in a news release. "The announcement was made today on the long-running game show, which is daytime television's No. 1 program."
Comedian Drew Carey is the show's host.