The search will air as a five-episode Web series competition on PriceIsRight.com and Youtube.com/PriceIsRight in late September.
The winner, who will be chosen by viewers, will secure a one-week modeling gig on the game show.
"Male model hopefuls will be interviewed and judged by the show's female models and show producers on qualities such as their verbal skills, posing and ability to properly showcase a product," CBS said in a news release. "Contestants who are selected to move on will participate in a series of challenges designed to reveal who has the best on-camera presence and modeling skills. The judges will eliminate contestants after each challenge, but at certain points, one of the two contestants who finish in the bottom of a challenge may have the chance to win their way back into the competition. At the end of the Web series, up to six contestants will remain, where it will be up to the viewers to determine the winner."
The finalists will be revealed during the Sept. 28 episode of "The Price is Right." Viewers will have the opportunity to vote online for their favorite model at PriceIsRight.com through Oct. 4. The winner will begin his week-long modeling gig Oct. 15.
Comedian Drew Carey has been the show's host since 2007.