LOS ANGELES, Feb. 1 (UPI) -- Super Bowl XLV in Arlington, Texas, is poised to score record ratings for Fox, a poll indicates.
The survey, conducted by Penn Schoen Berland for The Hollywood Reporter, found 78 percent of Americans plan to watch Sunday's game between the Green Bay Packers and Pittsburgh Steelers. That's an increase of 5 percent from 2010's audience and 10 percent over the 2009 Super Bowl telecast, the Reporter said Monday.
The poll found 89 percent of males and 68 percent of females said they plan to watch the game.
Other findings from the survey include the revelation that for most men, Super Bowl Sunday is the second-most important day of the year, behind Christmas but ahead of their wedding anniversaries.
Respondents fingered Steelers' quarterback Ben Roethlisberger as the fourth-most disliked player in the NFL, after Brett Favre, Michael Vick and Tom Brady.
No details were reported on the survey's methodology.