Set to debut Feb. 23 on Syfy, the series was described by the companies as a "hybrid live event/reality show featuring eight well-known, popular WWE superstars mentoring eight WWE rookies."
"Once again, WWE will bring something entirely new to the television landscape as WWE meets reality TV," Vince McMahon, chairman and chief executive officer of World Wrestling Entertainment, said in a statement Tuesday. "As we introduce this brand-new franchise exclusively on Syfy, 'WWE NXT' will have a completely different look and feel from our other WWE television programming."
"Syfy is excited to continue our partnership with WWE, Vince and his team with this innovative live event/reality show," added Syfy President Dave Howe. "This is a unique combination of heart-stopping entertainment and gritty behind-the-scenes reality. The NXT rookies take the challenge of our new tagline 'Imagine Greater' to heart as they embark on their ultimate dream quest to be the next generation of revered heroes and champions in the fantastic arena of the WWE."