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Disney joins 'Let's Move' campaign

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First Lady Michelle Obama speaks at an event to launch "Let’s Move," a campaign to combat the childhood obesity epidemic, in the State Dining Room of the White House in Washington on February 9, 2010. UPI/Alexis C. Glenn. 
Published: Feb. 9, 2010 at 4:39 PM

BURBANK, Calif., Feb. 9 (UPI) -- The Walt Disney Co. says it is developing a program in collaboration with U.S. first lady Michelle Obama, supporting her "Let's Move" healthy kids campaign.

As part of the joint effort, the studio said it will create a series of public-service announcements featuring the first lady and leading Disney Channel stars to inspire healthier eating habits and physical activity.

The messages will be featured across Disney's kid- and family-targeted media platforms, including Disney Channel, Disney XD, Radio Disney and Disney.com. The spots are expected to begin airing later this year.

"Having been at the forefront of making healthier lifestyle choices appealing to kids and families, Disney is delighted to work with the first lady to promote exercise, nutrition and healthy living," Robert A. Iger, Disney's president and chief executive officer, said in a statement Tuesday.

Topics: Michelle Obama
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