LOS ANGELES, Jan. 19 (UPI) -- CBS has announced plans to air a new U.S. television special called "Super Bowl's Greatest Commercials 2010."
Jim Nantz and Lara Spencer are to serve as hosts of the program, which is scheduled to air Feb. 3.
Viewers can vote online at CBS.com for the best Super Bowl commercial from the past decade and then vote live during the show for the Top 3.
"Sponsors present their best commercials during the Super Bowl and the big game wouldn't be quite the same without them," CBS said in a release. "For the advertising community, the Super Bowl is, well, their Super Bowl, and often creates commercials specifically for the enormous viewership that the game provides. For many, watching the commercials is the most fun part of the Super Bowl and, at millions of dollars for 30 seconds of air time, advertisers try to get their money's worth by rolling out their most creative and innovative spots. This one-hour special, now in its 10th year, will originate from Land Shark Stadium in Miami and showcase the greatest Super Bowl commercials of all time, as well as spotlight the 10 best of the past decade."