TV Land, TV Guide Network to air 'Curb'

LOS ANGELES, Nov. 9 (UPI) -- TV Land and TV Guide Network Monday announced they will jointly acquire U.S. basic cable rights to the HBO comedy series "Curb Your Enthusiasm."

The show is produced by and stars "Seinfeld" co-creator Larry David.

"One of the most ground-breaking shows on television, 'Curb Your Enthusiasm' has never before been seen on basic cable television and for the first time ever, this irreverent comedy series will be delivered to millions of new viewers by TV Guide Network and TV Land," the networks said in a news release. "In addition, both networks will acquire certain broadband, wireless and video-on-demand rights, bringing 'Curb Your Enthusiasm' to multiple screens for fans to enjoy."

The show's seventh season is now airing on HBO.

"Acquiring a series of this caliber truly underscores our commitment to defining TV Guide Network as a destination for some of the best shows on television," Ryan O'Hara, president of TV Guide Network and TVGuide.com, said in a statement. "'Curb Your Enthusiasm' is our second major acquisition this year and it will become another key building block in our programming line-up for 2010 and beyond."

"We are excited to bring 'Curb Your Enthusiasm' to TV Land PRIME," added Larry W. Jones, president of TV Land. "'Curb Your Enthusiasm' is one of the most clever, witty and groundbreaking shows on television and we're excited to have it join our roster of top-quality sit-coms. The irreverent way 'Curb' uses characters to illuminate real-life situations fit perfectly with our strategy of delivering programming that is geared to the life stage and attitudes of people in their 40s."

"Curb Your Enthusiasm" is to air on TV Guide Network for a multi-year run starting in February. TV Land will begin airing the series in TV Land PRIME immediately following TV Guide Network's term.

TV Guide Network recently acquired the basic cable rights to ABC's "Ugly Betty," as well.