Photos from the 2017 Sports Illustrated Swimsuit issue launch event (34 images)

Model Kate Upton leads off the red carpet of for the 2017 SI Swimsuit issue at the launch event. This is the third time she has graced the cover.
Updated: Feb. 17, 2017 at 9:29 AM
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Model Kate Upton poses with copies of the 2017 Sports Illustrated Swimsuit issue at the launch event at Center 415 Event Space on February 16, 2017 in New York City. Photo by Andrea Hanks/UPI
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Model Kate Upton attends the Sports Illustrated Swimsuit 2017 launch event at Center 415 Event Space on February 16, 2017 in New York City. Photo by Andrea Hanks/UPI
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Model Hunter McGrady attends the Sports Illustrated Swimsuit 2017 launch event at Center 415 Event Space on February 16, 2017 in New York City. Photo by Andrea Hanks/UPI
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Model Hannah Jeter attends the Sports Illustrated Swimsuit 2017 launch event at Center 415 Event Space on February 16, 2017 in New York City. Photo by Andrea Hanks/UPI
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Model Christie Brinkley attends the Sports Illustrated Swimsuit 2017 launch event at Center 415 Event Space on February 16, 2017 in New York City. Photo by Andrea Hanks/UPI
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Model Christie Brinkley attends the Sports Illustrated Swimsuit 2017 launch event at Center 415 Event Space on February 16, 2017 in New York City. Photo by Andrea Hanks/UPI
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Sailor Brinkley Cook, Christie Brinkley and Alexa Ray Joel attend the Sports Illustrated Swimsuit 2017 launch event at Center 415 Event Space on February 16, 2017 in New York City. Photo by Andrea Hanks/UPI
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