In typical Sheeran fashion, the clip does not focus on the singer, but instead on a break dancer going about his day. The singer does have a couple cameos in the video (at marks :58 and 2:01) where he is shown on TV and driving by the video's protagonist.
Sheeran debunked theories that the song was written about his BFF Taylor Swift, telling Parade in June that the single was about someone else who is "well known." The betrayal track speaks of a lover who "makes money" the same way he does and is rumored to be about his relationship with fellow British singer Ellie Goulding.
"Don't" is the second single from Sheeran's second album X (multiply), which earned the singer his first No. 1 spot on the Billboard Hot 100 in July. The video for the album's first single, "Sing," featured a puppet version of Sheeran during a night out on the town.