The clip invites viewers to flip through television channels to see various actors and TV personalities -- such as Rick Harrison and Chumlee Russell of "Pawn Stars" -- appearing to sing his song.
The video was posted on BobDylan.com Tuesday to coincide with the release of "The Complete Album Collection Volume 1," which is now available from Columbia/Legacy Recordings.
"We're forever looking for compelling, creative ways to distinguish our artists and their music from the din. The Interlude treatment of 'Like a Rolling Stone' provides us with a unique, playful, highly engaging platform from which we can reach -- and ideally attract -- Dylan fans from across the spectrum," Adam Block, president of Sony Music/Legacy Recordings, said in a statement.
"As a musician myself, I can't imagine a more thrilling project to be a part of than helping create the first video for 'Like a Rolling Stone,'" said Yoni Bloch, founder and chief executive officer of Interlude, the digital media company that created the video. "The song has repeatedly been voted the No. 1 Greatest Song of All Time by Rolling Stone, and is generally regarded as revolutionary, influencing both artists and popular music around the world. Like the song, we hope Interlude will inspire creative professionals everywhere to develop new and unique ways to tell stories through video."