facebook
twitter
rss
account
search
search
 

Singer Taylor Swift to star in Diet Coke advertising campaign

Jan. 29, 2013 at 9:19 PM   |   Comments

| License Photo
ATLANTA, Jan. 29 (UPI) -- Diet Coke says U.S. country music star Taylor Swift has signed on to star in its new advertising campaign.

"Taylor's unmatched business savvy, talent and drive to succeed are an inspiration to everyone. She's an extraordinary individual and a wonderful symbol of achievement," Katie Bayne, president of North America brands for The Coca-Cola Co., said in a statement Monday. "Taylor tells us that every day Diet Coke plays a small part in helping her stay extraordinary. It's one of the many reasons she's the ideal partner to represent our brand."

"I've said for years that Diet Coke just 'gets me' and my lifestyle. I'm so excited about our new partnership," said Swift.

Topics: Taylor Swift
© 2013 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.
Most Popular
1
Kylie Jenner taking vocal lessons, planning singing career Kylie Jenner taking vocal lessons, planning singing career
2
Gisele Bundchen, Kendall Jenner, Cara Delevingne march at Chanel's feminist rally Gisele Bundchen, Kendall Jenner, Cara Delevingne march at Chanel's feminist rally
3
Quentin Tarantino to shoot 'The Hateful Eight' in Colorado Quentin Tarantino to shoot 'The Hateful Eight' in Colorado
4
50 Cent details reality series 'Dream School' 50 Cent details reality series 'Dream School'
5
Jenna Elfman to develop series for 20th Century Fox TV Jenna Elfman to develop series for 20th Century Fox TV
Trending News
x
Feedback