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Musical composer Richard Adler dead

  |   June 23, 2012 at 10:09 AM
SOUTHAMPTON, N.Y., June 23 (UPI) -- Richard Adler, who was responsible for composing hits for "The Pajama Game" and "Damn Yankees," has died at his New York home, his family said. He was 90.

The cause of Adler's death Thursday at his Southampton home was not reported.

Along with fellow composer and lyricist Jerry Ross, Adler wrote songs in the 1950s for the two musicals, which each ran for more than 1,000 performances.

Songs such as "Hey There" and "Hernando's Hideaway" from "The Pajama Game" and "Heart" and "Whatever Lola Wants (Lola Gets)" from "Damn Yankees" quickly became hits after their 1954 and 1955 releases respectively, The New York Times reported Saturday.

After the abrupt death of Ross in 1955, Adler mostly worked as a producer and wrote advertising jingles, including "Let Hertz Put You in the Driver's Seat." He was also responsible for producing the 1962 Madison Square Garden fundraiser that featured Marilyn Monroe singing "Happy Birthday, Mr. President" to President John F. Kennedy, the Times said.

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