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NEW YORK, Dec. 9 (UPI) -- The second location of pop star Madonna's Hard Candy fitness center chain will be in Moscow, the gym's representatives said Thursday.
Madonna, in partnership with her manager Guy Oseary and Mark Mastrov, chairman of New Evolution Ventures, said the Moscow location is expected to open in mid-March.
The new facility will be "a beautifully designed and unique 35,000-square-foot space located near Red Square," they said in a news release. It will also include a partnership with Irina Razumova, founder of the Russian franchise Planet Fitness.
News of the Moscow location comes on the heels of last week's successful grand opening for the brand's first location in Mexico City, which featured a special dance class taught by Madonna.
"It's especially exciting to have the second Hard Candy Fitness open in Moscow as I really enjoyed the city and the people when I visited during my 'Sticky & Sweet Tour.' Working in collaboration with the experts at NeV and Irina, I know that we will create the ideal workout environment in Moscow that represents my health and fitness philosophy as well as include innovative and inspiring programs," Madonna said in a statement.
Mastrov, his partner Jim Rowley of NeV, along with Madonna and Oseary are in the planning stages of opening 10 additional Hard Candy locations in Russia, Brazil, Argentina, Europe and Asia.
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